The Story of Brainstorm...
Once upon a time way back in January 2015 a superhero was born...
Because she was needed of course.
Like most heroes, Brainstorm came to be in order to make a difference but little did she know how, why or who she would end up helping along the way.
What started out as a simple branding upgrade turned into something powerful that made a difference to people all around the world.
This was Amanda back at the beginning of 2015. What was meant to be a professional pic to go on Amanda’s website but she hated it. It just didn’t seem to match up with all the other professional business pics out there and she was embarrassed to put herself and her business out into the world
Other strong and successful business women Amanda saw where well put together and looked amazing. Amanda didn't feel like she was good enough usually anyway, but with a pic like this, it really drove the message home in her mind...
What on earth could she do?
She did what anyone would..
She became a superhero!
After studying a marketing course and learning to create a larger than life persona, Amanda went full superhero. It started out as a vague concept but after binge watching three seasons of Arrow (a DC superhero TV series based on the Green Arrow), Amanda could see how the everyday person had so many traits that superheroes do.
Feeling how amazing this was for her confidence, she thought she could help others do this as well so they can really stand out in the marketplace.
So along came her new business Superfy Branding which was centred around helping people create cartoon brands based on their inner superhero personas. It was time to start superfying the world.
Perfect plan right?
You see, while Brainstorm was embraced, many people just didn’t want to go full superhero…
Let’s face it, it is a bit ‘out there’.
Everyone embraced the confidence and mindset that came with letting out their inner hero. There was this astonishing shift when people found that something special within themselves that could help others and make a difference.
Without realising, this was exactly what Brainstorm was doing for Amanda, you see…
Brainstorm was out in the world doing amazing things but she also created separation between her and Amanda.
Ok, now before you think this sounds completely crazy...
Yes I know they are the same person but just like an actor playing a role, they were separate in their own ways.
If someone rejected Brainstorm, then that was OK because they were not rejecting Amanda. This is a big thing for anyone putting themselves out into the world in business.
While the legend of Brainstorm grew so did Amanda’s confidence in her abilities. Being able to show people what she could do and not being embarrassed of how she looked helped to push along her business.
Then came the time to stop hiding...
In September 2015, Amanda discovered an app called Periscope. It is a LIVE broadcasting app, owned by Twitter. that allows you to stream LIVE video all around the world.
Seeing the potential, Amanda signed up using the Brainstorm cartoon avatar as her profile pic.
After watching and interacting with a lot of scopers, one of which taught her how to grow a following without going LIVE. Over a couple of weeks, Amanda started building her following until one day a scooper challenged Amanda to go LIVE herself.
Never one to back down from a challenge to show the world what she is made of, Amanda accepted and set a time to get in front of the camera.
“I was so nervous I needed a pep talk from my friend Sallyanne in order to start the broadcast”
With a rocking chair made of wooden pegs as her stand, Amanda took a deep breath and started.
What felt like a disaster was the start of something big!
Having to look at herself everyday for long periods of time, Amanda decided it was time for a change.
On day one with one heart she went from this, to looking like this and earning 1 million hearts just 78 days later.
This was just the beginning of her journey.
The journey which is still continuing has revealed some amazing insights to what it actually takes to change from the inside, out.
This was not some diet & exercise plan that Amanda followed to change. It was a complete mindset overhaul.
“I didn’t want to be a fat person who had to battle my weight for the rest of my life”
Believing there was a better way to get rid of her excess fat, Amanda began experimenting to find ways to breakthrough what was holding her back.
Mindset changes came from challenging what she thought, paying attention to and changing the words she used and really digging into what she believed.
As you can see, the transformation this far has resulted in some life changing breakthroughs not just for Amanda but for people all around the world who have stepped up to conquer their weight issues.
Brainstorm also got a makeover,
But what to do next?
Without realising it, Amanda aka Brainstorm who is now known worldwide, has become an inspiration to so many. Something that still feel weird to Amanda...
When people see how much Amanda has changed, they ask, “How did you lose the weight?”
To which she replies “I have not “lost” anything because I am never finding it again”
A simple switch in words and understanding that can make a difference.
This has sparked a mission…
The mission to inspire people to step up to be their own hero!
It is all about helping those who are ready to rise out of victimhood, excuses, overwhelm and stress to understand the story they are telling and write a different ending by becoming their own hero to save themselves.
“I believe that EVERYONE has the power the F.L.Y., which in the Superfy Universe means Fully Love Yourself”.
The vision moving forward is to build an authentic community of everyday heroes working together to stop the manipulation of marketing and generational beliefs that has lead to feelings of unworthiness and extreme doubt when it comes to creating long lasting change.
Together we lead by example to support and empower each other to step up, become our own hero to reclaim hope, confidence and the determination to achieve what was once impossible, now seems possible.
Every hero has their own journey and together we are stronger!
You can join the community HERE
We live by these core values in everything we do:
Authenticity ~ being REAL in the ONLY way
Courage ~ To stand up for what you believe take great courage
Humility ~ Treating people with kindness and respect no matter how successful you are is very important
Imagination ~ Connecting with your inner child can be the key to real change. Life is more than just what you “see” in reality
Power ~ step up and be your own hero
Community ~ Every hero has their own journey and together we are stronger
It is time to step up and be the HERO in your story…
It all starts with…
Understanding the your story
Challenging what you think and say
Rewriting your story
And Sharing your message with the world
“It is the little things we say and think that create our reality. Most of the time we don’t even notice the programs we are running in our minds that are holding us back but that can all change, sometimes instantly, to open up a whole new world of opportunities”
Now is the time for you to learn how to communicate with purpose!
Whether you are changing your self-talk, sharing your message with the world, or finding the words to sell with authenticity, you have the power to make the seemingly impossible, possible!
Ready to begin your hero journey?