The Story of Brainstorm...

Once upon a time way back in January 2015 a superhero was born...


Because she was needed of course.

Like most heroes, Brainstorm came to be in order to make a difference but little did she know how, why or who she would end up helping along the way.

What started out as a simple branding upgrade turned into something powerful that made a difference to people all around the world.

2R6A9421This was Amanda back at the beginning of 2015. This was a professional pic that was meant to go on her website but she hated it and because she hated it, she was embarrassed to put her business out into the world

All the other business women Amanda saw where well put together and looked amazing. Amanda didn't feel like she was good enough usually anyway...

What on earth could she do?


She did what anyone would..

before BrainstormShe became a superhero!

After studying a marketing course and learning to create a larger than life persona, Amanda went full superhero.

Feeling how amazing this was for her confidence, she thought she could help others do this as well so they can really stand out in the market place.

So along came her new branding and the Superfy Universe. It was time to help others.

Perfect plan right?


You see, while Brainstorm was embraced, many people just didn’t want to go full superhero. Let’s face it, it is a bit ‘out there’.


Everyone embraced the confidence in letting out their inner hero. To find that something special within themselves that could help people.

Without realising, this was exactly what Brainstorm was doing for Amanda, you see…

Brainstorm was out in the world doing amazing things but she also created separation between her and Amanda.

Ok, now before you think this sounds completely crazy..

Yes I know they are the same person but just like an actor playing a role, they were separate in their own ways.

If someone rejected Brainstorm, then that was OK because they were not rejecting Amanda. This is a big thing for anyone putting themselves out into the world in business.

While the legend of Brainstorm grew so did Amanda’s confidence in her abilities. Being able to show people what she could do and not being embarrassed of how she looked helped to push along her business.

Then came the time to stop hiding

In September 2015, Amanda discover an app called periscope. It is a LIVE broadcasting app that allow you to stream LIVE video all around the world.

Seeing the potential, Amanda signed up using the Brainstorm cartoon avatar as her profile pic.   

After watching and interacting with a lot of scopers, Amanda accepted the challenge to go LIVE herself.

“I was so nervous I needed a pep talk from my friend Sally Anne in order to start the broadcast”

With a rocking chair made of wooden pegs as her stand, Amanda took a deep breath and started.

What felt like a disaster was the start of something big.

Having to look at herself everyday for long periods of time, Amanda decided it was time for a change.

On day one with one heart she went from this, to looking like this and earning 1 million hearts just 78 days later.

78 days on Periscope

This was just the beginning of her journey.

The journey which is still continuing has revealed some amazing insights to what it actually takes to change from the inside, out.

You see…

This was not some diet & exercise plan that Amanda followed to change. It was a complete mindset overhaul.

Simply put…

“I didn’t want to be a fat person who had to battle my weight for the rest of my life”

Believing there was a better way to get rid of her excess fat, Amanda began experimenting to find ways to breakthrough what was holding her back.

Mindset changes came from challenging what she thought, the words she used and really digging into what she believed.

As you can see, the transformation this far has resulted in some life changing breakthroughs

After BrainstormBrainstorm also got a makeover,

But what to do next?

Without realising it, Amanda aka Brainstorm who are now known worldwide, has become an inspiration to so many. Something that still feel weird to Amanda...


When people see how much Amanda has changed, they ask, “How did you lose the weight?”

To which she replies  “I have not “lost” anything because I am never finding it again”

A simple switch in words and understanding that can make a difference.

This has sparked a mission…

The mission to challenge the way you think about weight loss, diets, fitness and body image to make the seemingly impossible, possible!

“Right here, right now, halfway to where I want to be is where I need to start to really share all this stuff because if I wait until the end of my journey, I’ll lose all empathy and understanding for the people I can help”

Amanda Robins Before and After Amanda Robins Before and After Amanda Robins Before and AfterPushing aside the urge to hide and the fear of being criticized for not being thin enough to help people overcome their weight issues, Amanda or should I say Brainstorm, is donning her cape in order to answer the questions people have to give them hope that they can finally FLY (Fully Love Yourself).

Every Hero Has Their Own Journey & Together We Are Stronger!

Ready to begin your hero journey?


Find out more about Amanda

Got Questions


Amanda Robins aka Brainstorm is a one of a kind hero on a mission to challenge the way you think about weight loss, diets, fitness and body image to make the seemingly impossible, possible!

She’s an idea genie with a unique perspective on how our minds work and what will help us reach our full potential while being our authentic selves.

Amanda has a genuine interest and passion to see people all over the world thrive in all aspects of their life especially when it comes to self acceptance and love.

“Every Hero Has Their Own Journey & Together We Are Stronger!”

Using her experience, stories, intuition and kick-ass listening skills, Amanda has an uncanny knack of knowing exactly what questions to ask and just what to say before you even knew you need to hear it.

Being described as an inspiration for leading the way by setting an example with openness and honesty, Amanda is fast becoming someone who people want to hear from daily! As people have said before “She just has this voice and way of talking that makes you feel like everything will be ok”

Happy to openly share her years of knowledge as a former food addict, intuitive creative director, marketer, 5-time international best selling Amazon author, business owner, entrepreneur, trainer, speaker, loving mother and superhero, Amanda is able answer questions with the reassurance that the advice given is backed by actual experience.

It’s Time To FLY! (Fully Love Yourself). Are you Ready!

Visit to start your transformation today!